Aligning Legal Marketing and Business Development Resources for Law Firm Growth
A deeper dive into the tactics driving firm strategy.
With more than $4 billion of legal work brought back in-house last year, there’s never been a better time to explore effective ways to allocate law firm marketing, business development, and client management resources to succeed in an increasingly competitive market.
Bloomberg Law and the Legal Marketing Association surveyed over 150 legal marketing and business development professionals to discover where law firms are investing in order to retain and grow their business.
The resulting co-sponsored study, Aligning Legal Marketing and Business Development Resources for Law Firm Growth, covers:
Examines how marketing/business development priorities align to firm priorities
Describes how marketing/business development departments are structured and involved in firm strategy
Analyzes the different ways marketing/business development departments are allocating their resources
Details how law firms approach differentiation and business intelligence
Explores practice area and geographic expansion trends across firms