Are We There Yet?
Revealing the Latest Trends in Legal Marketing and Business Development
As the legal marketing landscape changes, law firms and their marketing teams increasingly feel both internal and external pressures to revamp their business models and go-to-market strategies.
Bloomberg Law and the Legal Marketing Association surveyed over 100 legal marketing and business development professionals to see how lawyers and legal marketers view these changes and to understand trends in this changing work environment.
The resulting co-sponsored study, Are We There Yet? Revealing the Latest Trends in Legal Marketing and Business Development, covers:
How legal marketers’ roles are changing – and in many cases expanding – to address new pressures from an increasing competitive landscape, new technologies, and more
How marketing and business development budgets are expected to grow within the framework of the overall firm budget
Most challenging aspects of cultivating new business, as seen by both marketing staff and attorneys